> ## Documentation Index
> Fetch the complete documentation index at: https://docs.prefetch.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Prefetch vs Brandfetch

> How Prefetch and Brandfetch compare for logos, brand data, merchant lookups and name search, and what Prefetch adds with web data.

Brandfetch specializes in brand data: logos in every variant, brand profiles, brand search and transaction lookups. Prefetch covers the same core jobs for domains, and adds web data: scraping, search, crawling and monitors, with one key and one credit balance.

> [!NOTE]
>
> Compared with [Brandfetch's public documentation](https://docs.brandfetch.com) as of November 2026.

## At a glance

| | Prefetch | Brandfetch |
| - | - | - |
| Embeddable logo URLs | [Logo CDN](https://docs.prefetch.io/company-data/logo-cdn.md) | Logo API |
| Free logo requests | 100,000 a month on Free, up to 10,000,000 on Scale | 1,000,000 a month, fair use |
| Logo lookups by | Domain | Domain, stock or ETF ticker, ISIN, crypto symbol |
| Logo variants | One square logo per domain | Icon, symbol and logo, each in light and dark |
| Logo sizes and formats | 16 to 512 pixels; PNG, WebP, JPEG; greyscale | 16 to 2048 pixels; WebP, PNG, JPEG, and SVG for logos and symbols |
| Missing logos | Letter mark, transparent or `404` | Letter mark, Brandfetch mark, transparent or `404` |
| Brand profile | [`/brand`](https://docs.prefetch.io/company-data/brand), [`/enrich`](https://docs.prefetch.io/company-data/enrich) | Brand API |
| Company details and industry | [`/company`](https://docs.prefetch.io/company-data/company), IAB [`/classify`](https://docs.prefetch.io/company-data/classify) | Firmographics in the Brand API |
| Design system with CSS and Tailwind exports | [`/styleguide`](https://docs.prefetch.io/company-data/styleguide) | No |
| Narrative brand context for LLMs: positioning, voice, competitors | No. [`/classify`](https://docs.prefetch.io/company-data/classify) returns descriptions and a tagline. | Brand Context API |
| Name → domain | [`/resolve`](https://docs.prefetch.io/company-data/resolve) | Brand Search API |
| Card transaction → merchant | [`/transaction`](https://docs.prefetch.io/company-data/transaction) | Transaction API |
| Scrape, crawl, search, answers, monitors | Yes | No |
| Brand batches | [`/batch/brand`](https://docs.prefetch.io/jobs/batches), [`/batch/enrich`](https://docs.prefetch.io/jobs/batches), up to 500 domains | Brand API batch |
| GraphQL | No | Yes |
| Excel, PowerPoint, Google Sheets, Airtable add-ons | No. [Clay, n8n, Zapier and Make guides](https://docs.prefetch.io/integrations/overview.md). | Yes |
| Pay per request without an account | No | Yes, for agents |
| MCP | Yes, with OAuth sign-in | Yes |
| Compliance | Not covered in the docs. Ask [hi@prefetch.io](mailto:hi@prefetch.io). | SOC 2 Type 2, zero data retention |

## How access works

* **Logos:** both use a publishable ID in the URL: `token` on Prefetch, `c` on Brandfetch. Brandfetch requires logo URLs to be embedded in pages, and doesn't permit fetching them from scripts. For logo files on your server, Prefetch's [`/brand`](https://docs.prefetch.io/company-data/brand) returns logo URLs you can download.
* **Brand data:** Brandfetch's Brand API includes 100 free requests, then a paid plan. Prefetch's `/brand` costs 10 credits, and the Free plan includes 1,000 credits a month.

## When Brandfetch is the better fit

* You show logos for stocks, ETFs or crypto, by ticker, ISIN or symbol.
* You need wordmarks and symbols as well as icons, light and dark variants, or SVG from the CDN.
* You serve more logo requests than Prefetch's plan quotas.
* You work in Excel, PowerPoint, Google Sheets or Airtable, or prefer GraphQL.

## When Prefetch is the better fit

* You need brand data **and** web data, such as scraping a site you just enriched or monitoring a customer's pricing page.
* You want a site's full design system as CSS variables and a Tailwind theme.
* You want IAB industry categories and company details from a domain.

> [card] [Migrate from Clearbit or Brandfetch logos](https://docs.prefetch.io/migrate/logos.md)
>
> Logo URL parameters, plus the Brand, Search and Transaction APIs.


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